Our story

The CARE BY ME brand was founded in 2012 by Danish designer, Camilla Gullits.  It was her goal to produce a line of clothing and home goods that would be developed in a socially responsible manner at the same time as helping women in developing countries.

Camilla was educated at The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation.

After having had her own consultancy agency for several years, Camilla decided to get back to her design roots – and to help others.

At inception, CARE BY ME received assistance from the Danish government, utilizing their Danidaprogramme.  After meeting stringent criteria, the government of Denmark provides support to companies like CARE BY ME that are doing business in developing countries and that have a special focus on women and gender equality

Today, Camilla is the Creative Director at CARE BY ME. 

In 2017, Camilla invited Pernille Pold to join CARE BY ME, as a Partner and Commercial Director.  Pernille’s extensive international experience with EVA Solo A/S has helped her to establish CARE BY ME internationally.  CARE BY ME has developed a solid foothold in the European markets and has recently launched in Asia, South Pacific and the Americas.

CARE BY ME wishes to provide unique and sustainable products to the world by combining the craftsmanship of handmade textiles in developing countries with Nordic design, excellent production methods, high quality and extraordinary materials.

By doing this we aim to make long lasting products that our customers will love - forever.

The UN’s global compact principles provide our leading star and The Global Organic Textile Standards (GOTS) establishes our ethical benchmark.

The style embraces Nordic minimalism, created by Danish designer Camilla Gullits.  Classic and timeless - embodying comfort in colors that reflect nature.

In Nepal, people have always worked with textile.

Handmade textile is a large part of the national economy.  The materials come from cashmere goats and sheep and are either knitted or woven in the area around Kathmandu. This is where CARE BY ME cooperates with small workshops that use these materials and teach women the ancient crafts.

In Kathmandu, electricity is limited and sporadically available, which is why the CARE BY ME products are produced either on manual hand-knitting machines or on needles by hand. We only use electricity to do the linking of garments. All knitted products from Nepal are certified handmade.

The focus is on empowering women, helping them to secure their future. With this knowledge, they can feed their families, ensure their children’s education, and provide a safe life. 

CARE BY ME produces our GOTS certified organic cotton in India.  Our partner in India is both GOTS and Fairtrade certified.  Whereas, in Nepal we are primarily focused on the social and financial sustainability aspect of production, we have included environmental sustainability in India as well.

CARE BY ME is a company owned and operated by women that designs exclusive products to embrace people in our part of the world, at the same time as they empower women in developing countries.